Online publishing is pretty much exactly what it sounds like. It is where you take your work and publish on the internet. This is a great way to publish your work because it gets more exposure. You can publish just about anything online such as paperback books, hardcover books, comic books, dissertations, cookbooks, product manuals, sales proposals, travel guides, presentations, brochures, yearbooks, annual reports, textbooks, training manuals, course outlines, photo books, wedding collaborations, calendars, portfolios, images, graphics, music, ringtones, movies, videos, fonts, CD’s, eBooks and documents. So as you can see, the possibilities of online publishing are endless.

There are many reasons people choose online publishing over traditional publishing and people choose it for a wide variety of reasons. One important reason is that your voice can be heard by millions of people in numerous countries. Whether you are publishing a book or a speech, it will be seen by millions. The internet has come a long way since its inception and millions upon millions of people are on the World Wide Web every day. Another neat thing that kind of goes along with this is that you can be sleeping in your bed in New York and someone on the other side of the world is just waking up and reading your material, coffee in hand, ready to start their day. How amazing is that? Technology brings people and their work together.

Another benefit of online publishing is that you can advertise your work. There are literally hundreds of places online where you can advertise your work so others can see it. After all, if you just place your novel or other work on a website, how is anyone going to know it’s there if you don’t get the word out? Makes sense right? Some of the great places to advertise are places like forums or blogs. You can even develop an email list and send out a newsletter. The possibilities are endless. And the best part is that even though you are doing the publishing and most of the advertising online, you can also still advertise locally, even online. There are numerous message boards and classified ad sections in each part of the world.

If you are computer savvy in some way, you can create your own blog to advertise your work. This is a great venue in that it has many benefits. People can leave comments on your work, word of mouth can easily spread, you can track the traffic that heads to your blog daily, weekly and even monthly and you can update your blog as often as you need to.

The world of online publishing is a great way to get your work out into the world for everyone to see. Whether it is a large project such as the next greatest novel or something as simple as a poem you wrote about your deceased grandmother, it is your work and you have the opportunity to share it with millions of people on the World Wide Web.

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The bottom line that most Internet marketers want to know about online publishing is how it can benefit your business. This is a good question and one that you should ask before diving in with both feet. Online publishing takes a great deal of effort and, in some cases, money to do well. Whether you are doing the work yourself or outsourcing the actual writing, chances are that you have a great deal invested in the success of your online publishing efforts. For this reason it is a good idea to be aware of the potential benefits that online publishing represents.

So, what are these benefits and how can they make money for you?

1)Traffic. Online publishing through blogs, lenses, and article marketing are well known as tools for bringing traffic to your landing pages and/or home pages. This traffic is your viewing audience. The more traffic you get, the greater the opportunity you have to gain new members for your mailing lists, new subscribers for your blogs and lenses, and new customers for your business. The ultimate goal, of course, is to make more sales. These are just methods that often lead to sales.

2)Trust. Developing trust in online relationships is not the simplest of tasks. This is particularly true of relationships that involve an exchange of money more so, in many cases, than those that involve changes of affection. However, this trust can be achieved through consistent and helpful efforts on your part. Offer content through your online publishing efforts that benefits those who read it. This alone is usually enough to warrant a visit to your landing page and possibly a purchase. Doing nothing will often earn neither.

3)Interest. Online publishing is also a way to peek someone's interest in the products you sell or service you provide. Give them a taste of what you have to offer but leave them hungry for more. If you hold back on the biggest piece of the puzzle or the icing that goes on top, chances are they will be clicking through to your website faster than you can say “money in the bank”. This is good news for you and the audience, provided that you deliver what you offer in your articles, lenses, or blogs.

4)Audience. It does no good to have thousands of visitors every day if only a handful of them are interested in your niche. They will come and go quickly and you'll never really know they've been there –at least by your sales. A targeted audience on the other hand is a prize to be coveted and exactly what is delivered when you use online publishing to generate that traffic. You will get an audience that is interested in your niche already and much more likely to buy.

As you can see the benefits of online publishing are impressive enough, in most cases, to make it worth your while. Always track your efforts to see where you are receiving the greatest ROI and adjust your efforts accordingly.
 

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