When you say self-publishing, the author is responsible for all the aspects of publishing his or her book. The author takes over the editing, printing, publicity and distribution of his or her book, not any publishing company. Because of this system, the author gets to claim all the sales of the book.

If you think that self-publishing your book is something that you are capable of doing and suits you, then there are some things that you would have to consider. For example, you would have to think about the competition. How many people have written the same topic? Aside from that, you would also have to consider the number of copies you intend to publish.

If you are planning to have your book self-published, the first thing that you should do is ensure that you are prepared for the task ahead of you. You need to be mentally prepared to tackle all aspects of publishing.

There are many things that you should pay attention to, like the type of cover that your book will have. You would also have to think about the design of the book cover, the flow of pages, every aspect that would result into the creation of a top quality significant. The first thing that a book buyer would notice when looking for books, will be the cover and of course the title. A good title will serve as a magnet for book buyers.

If you are aiming to have your book published through a website, you would have to make sure that the word processing program you will be using is something reliable. The book builder programs and services you would also be using should also be reliable.

What are the other things that need to be done to make sure that the self-publishing of your book makes a smooth transition?

• The number of copies would direct you to what kind of publishers you would need. For example, if you are want to have about 25 to 500 copies, then print-on demand publishers would be suitable.

• When looking for publishers that would run your book, look for those publishers that could handle your layout, printing and production demands. You can start shopping and asking for samples of the books that they have published before. Ask them questions about printing. There are some printers or publishers that cannot handle a specific lay-out or have limitations. So make sure that the publisher you choose could handle your design and layout.

• Design and book format can help your book stand-out. If it will be your fist time to self-publish a book, you can look for a mentor that could help you with it. Some self-published authors would get a professional book designer to make the design and assist in layout.

• As a self-published author, you will be shouldering the expenses. Make sure that you are familiar with the different costs and expenses. You would have to be familiar with printing costs which depends on the copies and services. So when shopping around for publishers, do not forget to ask about the printing cost. Aside from printing costs, you would also have to consider the photography, copy editing, requesting for the International Standard Book Number which would make your book identifiable.

• Distribution is another thing that you should be prepared for. If you go for traditional publishing, the publishers would cover the cost, marketing and distribution of the book. But since this is self-publishing, you would need to identify how to distribute and who will receive your books. Some bookstores would only take some copies and see if they would sell, if not then you would have to get the books back. You can also explore online sales.

• Marketing is important in any kind of book selling. Aside from publishing, you would also have to carry the marketing and promotion of your book. You can hire a publicist to do it for you or you can do it yourself.

With all these troubles, what can self-publishing give you? On traditional publishing, an author would get about 8% of royalties, while on self-publishing you can get about 50 % of the returns. Aside from that, you get to control the different aspects of publishing and distribution.

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If you are thinking of publishing your book or calendar or any other piece or work online, I would highly suggest that you check out Lulu. With Lulu you can do your own self publishing. Is it a lot of work? Not really but like anything else it takes time and dedication. In this article, we will focus on book publishing because that is Lulu’s major area.

Basically how Lulu works is that you upload your work using their formatting tools which are simple to use. You can set everything up the way you want from sizing to the binding you want to the cover art. So what can you publish on Lulu? Well the possibilities are endless. You can publish paperback or hard cover book, comic books, dissertations, cookbooks, product manuals, sales proposals, travel guides, presentations, brochures, yearbooks, annual reports, textbooks, training manuals, course outlines, photos creations, photo books, wedding books, calendars, portfolios, images, graphics, music, ringtones, sound files, midi files, movies, videos, fonts, CD’s, DVD’s, eBooks and documents.

With Lulu, they offer online book publishing services absolutely free. There are no hidden fees. How it works is that you create your book and set up the whole process the way you want. Then your book is posted online at Lulu’s website. If your book sells, then you keep 80% of the profit and 20% goes to Lulu. You can also list your book on Lulu’s Marketplace which is a huge area on their website that attracts more than 900,000 unique visitors each week. And the best part is that with the major search engines such as Google and Yahoo, Lulu appears #1 so your work will show at the top of the search results pages. If you want to make hard copies of your book, Lulu can do that for a nominal fee and you can even get assigned an ISBN number so you can sell your books at retail stores and libraries.

The process to create your books is simple. You will of course need a completed manuscript in either PDF and Word document and images or a PDF for the cover. Then you choose the look of your book, upload your manuscript for the inside of your book and then Lulu will convert your manuscript into the inside pages of your book. After this process is done, you can create your book cover using one of their templates or if you have an image already, you can upload it. Then all you need to do is add a description of the book which is what potential buyers will see when they visit your page, add copyright and license info and let all your friends and family know about your book.

Self publishing your book through Lulu is easy and very reliable. You have the freedom to create how you want your book to look from the sizing of the pages to the cover image itself. It is the perfect place for all your publishing needs.

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