Blogging has come a long way since its inception. Not only has blogging become more prevalent on the World Wide Web but it has also evolved along the way. At one time, blogs, short for “web logs” were little more than an online diary or journal of sorts where people talked about the minutia of their daily lives. Today it seems that everyone has a blog and they range in scope from professional advise, recipes, entertainment news, book reviews, and even politics. In many ways nothing is sacred as some blogs have been used as “tell alls” or exposes.

But, how does it work? Why are blogs becoming such a powerful force in the modern media? It seems that we are a somewhat voyeuristic society. We love to know what other people are doing and thinking. This is evidenced by our obsessions with the royal family and the Hollywood elite.

Blogs work, and they are so successful, because people make them work. The blog creators do not simply create the blog and then throw it to the wind hoping that it will take off. They comment on other blogs, they link to other blogs, they build relationships with readers, and they provide new information regularly that people want to read. Blogging isn't simply typing words and posting them on the web. It is building relationships with others around the world—no matter what the blog topic may be.

Blog owners or creators find a niche, they identify specific needs within that niche, and then they meet those needs. Blogs are so popular with the search engines because they are regularly updated and they provide new information to their audience on a regular basis. If only web page owners would catch on to this little bit of information.

Blogs work because they search engine ranking system likes them. They deliver content that is relevant to the topic at hand. They deliver consistent quality content. Most importantly, blogs are always adding new content and the blog owners create links back by commenting on other blogs and links out by linking to other blogs. It's a spider love fest that results in high search engine rankings, which results in more traffic and visitors. It's a win – win situation for the bloggers and the audience they serve.

There is a secret sauce, so to speak, to successful blogging. While it doesn't require a perfect storm of events there are things you can do that improve the odds of great success.

First, offer something interesting to your readers. Create a voice that will resonate with readers and use that voice when blogging.

Second, fill a void in the current offerings. If you are offering the same thing someone else that has been around longer has to offer, chances are good that the older blog will get all the link love and you will simply play second fiddle for eternity.

Third, become a part of the community. Blogging has become a social event. There is a definite social circle involved in the blogging process. You need to be sociable if you really want amazing results for your blogging efforts. That's how blogging works in a nutshell.


Blogging is an excellent way to add to your bottom line month after month. There are many ways that blogging can be used in order to increase your sales potential. Consider some of the methods below to make even more money from your blogging efforts than you've probably dared to dream possible.

1. Build your list. Blogging often provides many more visitors to your blog than you may actually be able to make sales to the first time around. However, by offering a little incentive, freebie, goodie, or gift to those who sign up to your email campaign list you will create a new opportunity to make additional sales day after day, week after week, and month after month for a one time effort on your part. Do not waste your blog by not providing an opportunity, front and center, to gain subscribers to your newsletter and campaign mailing lists.

2. Market your own products. Not everyone has the ability to create winning products. If you happen to be so fortunate or enterprising then there is no reason you should miss out on the opportunity to market the products you've created to your blog audience every time they read a post. Don't be spammy about it but make sure the opportunity is visible and recognizable to all blog visitors.

3. Affiliate marketing. By including subtle links within the content of your blog posts to the products and/or services you are promoting you can make money from your blog day after day. Even if you aren't promoting your own business or products there is money to be made by promoting the products of other people. Blogging allows you a quick and painless method of getting your own share of that rather lucrative pie.

4. Advertising. This will get mixed reviews depending on who you ask and what your ultimate goals are. If you are looking for a quick one time sale then many feel there is nothing wrong with advertising on your blog. Others feel that this forces you to miss out on the future sales by leading visitors to a site other than your own. You will need to decide how you feel on this one but there are plenty of opportunities to make money through Adsense and similar advertising revenue opportunities and your blogging efforts.

5. Joint ventures. Do you have an amazing list of blog subscribers? If so, you could be in high demand for those seeking joint venture partners. What this means is that you combine the power of your readership with the power of another Internet marketer's products and you both profit from the sales that are made by your readers. Joint ventures do carry some risk so it is a good idea to know your partner fairly well before taking the plunge. However, in the right circumstances, you could both stand to make a nice sum of money by combining forces and taking advantage of your past blogging efforts.

There are plenty of ways to build a better bottom line with blogging. Which one are you ready to try?