In order to understanding what blogging is, it is best to begin by learning what a blog is. Blog is the contraction of two words “web” and “log”. A blog can be about many things, any thing, or nothing in particular. The most profitable blogs are very specific and directed to a very particular audience known as a niche. Blogging is essentially participating in the blog by contributing material to the blog. Most of the material in a blog will be some sort of combination of text, images, video, sound, and links to other blogs or related web pages.
There are exceptions to every rule though and the same holds true of blogs. There are blogs that are nothing more than daily comic strips, some that are used as a collection or portfolio of photographs, and even an interesting blog or two which is actually a novel that the blogger is writing online. Some blogs are self help blogs, others offer advice, and some seem to be the mindless ranting of the masses. Among all the chaos a new type of blog is emerging though and rising to the top of the heap. This would be the business blog.
Somewhere along the way it was discovered the blogs can bring in big bucks for the enterprising blogger. That is when the gold rush began. Suddenly everyone is blogging in an attempt to cash in before the golden cow goes belly up. The good news, for those who are just now jumping onto the blogging bandwagon is that this doesn't appear to be something that will be happening in the immediate future—bad economy or not. Blogs seems to be going stronger than ever before and profits continue to be made.
Corporate blogs are a different beast than many of the more casual blogs you will find littering the Internet. These blogs are an attempt by many companies to roll up their sleeves and loosen their ties a bit. In other words, it's an attempt to reach out and connect with the many on the street. It's a great way for big business to find out what the man on the street things about the company but only effective if changes are made according to what is learned through the blogging (and more importantly commenting) process.
If you aren't blogging yet, now is a great time to begin. Blogs can be started for absolutely no cost to you, and even set up to bring in Adsense revenue from the very beginning with Blogger, a popular blogging platform online. WordPress blogs are free if you have no intention of monetizing your blog (earning money from the blogging process), and there are some companies that will pay you to plug their products in your blog posts once you have had your blog up and running for a while. Blogging is a grand adventure for the explorer in you or a great way to make money for the entrepreneur waiting to get out and play.
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