Blogging is good for business—most of the time. There are times when blogging is bad for business but most of the time the only bad blog for your business is a blog that is poorly written or unprofessional in nature. Taking the time to learn a few blogging basics before you begin your efforts at blogging for business is an investment of time and energy worth making. If you have the time to go through a brief blogging course or the money to order a solid blogging e-course, it is well worth making the investment and taking the time to do so.

When you are blogging for business there are a few things you need to remember.

1. Keep things professional. Blogging is a social undertaking and it is easy to get a little too personal. It is better, as in most businesses, to avoid blurring the lines between your personal and professional life. It helps you avoid taking comments personally and it keeps you contributing regularly as expected.

2. Have a plan. Far too many people blog with no definable goals, rhyme, or reason. You need to have goals, a plan for reaching those goals, and a means of monitoring how close you are coming.

3. Stay on task. It is easy to get sidetracked, slack off, and lose focus. When you are blogging for business you can't afford to do any of these things. In order for your blogging efforts to pay off you need to contribute regularly to your business blog and it needs to be relevant information that advances the overall goals you have for the business as well as the blog.

4. Network for success. The power of blogging is in the social networking aspect of it. The better you play the role of a networking pro, the more backlinks will be created to your own blog and the more people will have the opportunity to find your blog online. Keep in mind that search engines show a little link love when they assign your blog a rating.

5. Update regularly. The best way by far to create your own dominance in the search engines though is to update regularly with content that is keyword rich and highly readable. This means that not only will the search engines love your blog and rank it accordingly but also that the readers who stop by will have better odds of sticking around or even clicking on the links you provide to the products and services you are promoting. Content is still king on the Internet whether it is text, photos, videos, or audio.

The bottom line when it comes to blogging for business is that if you offer a quality end product (the blog itself), promote it wisely, and stand behind it, you will get the results you want from your blogging efforts. More importantly, if you do all of these things with your blog, readers will feel confident that you will do the same things with the products or services you offer as well. This is one instance where guilt by association is a good thing.


Blogging is big business and there is more than one way to make money from your blogging efforts. The next time you are short on cash, consider some of these alternatives for making even bigger money from your favorite blogging platform. Some of the methods you may already know about while others will come as a complete surprise. Are you ready to turn your blog into a profit making machine?

Adsense Revenue

Google is a great tool for making money online and the profits seem to be only as limited as your ambition and willingness to work hard for the money. There are many who would claim that there are ways to make more money, more easily online but Adsense remains a popular source of income for bloggers—especially beginning bloggers who are just beginning to learn the ropes. It's worth considering but definitely not a source of quick or easy cash. The long term benefits can be a steady stream of pennies coming in month after month. Keep in mind that a fair amount of pennies every month from efforts you made months ago is nothing to turn your nose up about.

Affiliate Marketing

This is the way to take your blog from one level to the next and really turn your blog into a profit making machine. In order to be successful with affiliate marketing through your blog you will need a narrowly defined and highly loved niche that gets plenty of results month after month. You stand to make a great deal of money with affiliate marketing but it will require a good deal of effort and a slightly larger learning curve than Adsense for affiliate marketing will need. Affiliate marketing also provides a wide range of versatility. You can do everything from adding affiliate codes for Amazon, to Clickbank products, and other affiliate programs that you sign up for individually.

Blogging for Pay

There are many companies that want to have blogs but lack the knowledge or creativity to create a blog that readers are going to enjoy reading day after day. This creates amazing opportunities for you to make money by blogging for them. You can often get paid on a “per post” basis or you can negotiate for a share of the revenues. Blogging for pay can also result in added exposure for you if you work out an arrangement where you get a byline for your blogging efforts in addition to the pay. Whatever arrangements you would out when blogging for pay it is a good idea to have the details ironed out before you begin so that there are no surprises or misunderstandings alone the way.

Blogging is a great way to bring in money in its own right and can be used to steer traffic towards other ventures or websites that you can use to make money. The best thing about blogging is that in many cases it costs little (if anything) to get started and offers the promise of nearly limitless income potential.