Have you been invited to act as a guest blogger? Many people fail to realize the significant opportunity that exists by blogging as a guest for another blog and pass on the invitation far too quickly. First of all, it IS an honor to be invited to guest blog. It's not simply another blogger trying to get someone to write for them free of charge—even if that is the driving motivation. The truth is that they must respect your views if they are willing to subject their loyal subscribers to them. But, in the real way of the world, what is in it for you? How do you benefit by becoming a guest blogger for someone else?

1) Sales. Guest blogging presents a very real potential for crossover sales. Chances are that you will not be asked to blog for your direct competitors but for those in your field that cater to a niche that either supports your niche or complements your niche. Either way, the opportunity exists for you to make sales from the added exposure.

2) Links. Links are far more important than many casual bloggers and even some professional bloggers realize. Guest blogging for others builds valuable links back to your own blog.

3) Exposure. When you post in the capacity of a guest blogger you are getting additional exposure to the subscribers of this blog. You have an opportunity to convert this exposure into subscribers, readers, or visitors to your own blog. Every visit represents an opportunity to provide a service, gain exposure, or make money.

4) Credibility. The world is becoming so much smaller through the power of the Internet. The World Wide Web though still represents, to many people, cause for suspicion and doubt. Acting as a guest blogger gives you some degree of credibility. When you are addressing the subscribers of another blogger's blog, you are sharing your message with people that already trust that blogger. By virtue of the fact that he (or she) is allowing you to share your message with his readers he is giving you a vote of confidence and encouraging his readers to trust what you have to say.

5) Branding. When your goal is to make your blog the one stop solution within your niche branding is vital. Guest blogging for blogs that are closely related to your niche is yet another way to solidify your dominance in your niche and seal your brand. The more exposure you get, and guest blogging is an excellent method of exposure, within your niche the better your brand will become. That is the ultimate goal, after all, when building a brand.

The next time you are invited to be a guest blogger, instead of saying “no” right away, consider the potential benefits for your blog from the experience. You are likely to find that you are much better off for the experience. Also remember that you can benefit from inviting others to be guest bloggers on your blog too.

 

You have probably heard more than once that you need a blog if you plan to do business online. What you may not have heard is the benefit that blogging provides to online businesses. It is difficult to take the claims that you need to blog seriously without first understanding how the blog will benefit your business. Know this, blogs have many benefits that may take a while to be noticed. Some you may never notice unless you are really tracking your progress. Keep these things in mind as you weigh the pros and cons of blogging for your business.

1) Exposure to a wider audience. Many people will read blogs before they will visit a website. Whatever the reason, the fact that people really do read blogs is a huge incentive for many business owners, online or off, to begin a blog and contribute to it regularly. Blog posts also never die. This means that they aren't merely appearing to those who subscribe to your blog today but also those who come along and discover your blog later down the line. Longevity is yet another benefit to blogging that should not be overlooked for its importance to the way you do business online.

2) The opportunity to gain subscribers. While this may not appear to be such a big deal on the outside of things, when you think about it, it's an excellent opportunity. The average person visits a website and sticks around for a matter of seconds. Even when a site is bookmarked many people never revisit those sites. However, when readers subscribe to your blog, every update you make to your blog is an opportunity to sale to your audience once again. The more you update, the greater your opportunity to make that sale. More importantly, you don't have to make a hard sale in order to do it. Simply offer valuable insights, information, or even entertainment. The sales are more likely to come when your blog doesn't seem like some giant sales page.

3) Links. If content is the bread and butter of business conducted online, links are the lean proteins. Seriously, links are the glue that enables your blog to dominate and rank high with the search engines. Blogs, in general, contain more links than the average website and search engines love links. It's a giant popularity contest and, more often than not, the blogs with the most links in and out, come out on top of the search engine rankings. Blogs are magnates for links. Make sure your blog is link worthy if you want to enjoy the full benefits blogging presents.

There are other benefits that come about as a result of blogging. You learn more about your niche and/or products as you are conducting the research to blog about them. You get to share your passion for your products with others. Perhaps most importantly, you get the opportunity each time you post to reach a new audience or reconnect with your existing subscribers.