When you first create a blog there will be times when you feel as though you must learn a completely new language. In some ways, you do. The good news is that this language isn't some ultra secret code that only blogging insiders know. There are a few secrets though that will help your blog reach a certain level of success much more quickly than if you were to try and build up a large readership without putting these secrets to work for you.

1) Keep a notebook, yes an old fashioned notebook where you can scribble notes and rip out pages of ideas for future blogs. Whenever you think of a great blog idea write it down in the notebook. Chances are the creative juices will flow whenever you aren't around a computer or have just finished a great blog post for the day. Keeping a notebook allows you to jot down the idea for later use without the worry of forgetting it or losing something important about it along the way. These notes are perfect for those days when you aren't feeling quite as creative. This way you always have a nice supply of potential blog posts and ideas to draw from no matter how creative, tired, or under the weather you may feel.

2) Write posts that are ever green. Breaking news is great for an initial boost in traffic but those posts that are timeless and infinitely useful are the posts that will be your real bread and butter as a blogger. You want to write posts that will be as useful and informative two years from now as they are today. The reason is simple, these posts will be recognized by the search engines and still get traffic months after the original post was presented. Blogs are great because you are constantly adding to the content. The key is to continue adding useful content that can be enjoyed long-term. This will gain you subscribers over time and bring in more traffic, which will result in more money for you in the long run.

3) Build relationships. Become part of the blogging community. Visit the blogs of those who have commented on your blog and subscribe to their feeds. Return comments and become part of the greater blog – o – sphere. This does so much more than build links. It builds relationships.

4) Build a blogging “brand”. Everyone knows Coca -Cola, Hershey's, and McDonald's. These are successful brands that are recognized around the world for the goods they offer. Wouldn't it be great if your blog can get that same instant recognition within your target niche? It can. It just takes a great deal of work. The payoff though is that your blog will be the first stop that many people make when they are looking for information about your niche.

There are many things you can do to increase exposure for your blog. These are the secrets that will make your blog a driving force within your niche for years to come.


You know that blogging is good for business but you really don't know heads or tails about blogging or where to begin. If you are considering blogging for the first time, it may seem a little difficult or at least well outside your normal comfort zone. There are some things you can do that will make the blogging process a little less painful and easier along the way. Consider the advice below as you begin your blogging efforts or once you are ready to kick things up a notch and really bring your online business to new heights for profit and visibility.

1) Set goals for your blog. A blog without purpose is not really interesting to anyone. Define the purpose of your blog and make sure that your blog design, post, and schedule are in keeping with the overall goals for your blog. Remember that these goals can and should change as you become more comfortable with blogging and discover what your readers respond better to. You will also need to make changes as the plans for your online business change along the way too. Your blog needs to evolve with advances in technology, changing goals, and as your experience as a blogger increases.

2) Outsource. This is something that far too few professionals utilize to the best of their ability. If you have a blogging task that you find yourself procrastinating about then it may be in your best interest to outsource that specific task. Think about it. Time is money. If you are wasting precious time that could be devoted to your business playing Solitaire to avoid a blogging task you find distasteful you are wasting both time and money. More importantly, you aren't earning money by devoting your time and attention to what you do best.

3) Take a crash course. Knowledge is the key to success in so many businesses. The same holds true when it comes to blogging. It is worth investing a little bit of time and money getting educated about the blogging process as it will save you time and money that would be wasted doing the wrong things and learning the hard way.

4) Follow the examples of others. There are plenty of great business blogs throughout the World Wide Web. Find one that speaks to you and model your blog after it. This doesn't mean that you should copy the blog, borrow the template, or plagiarize in any way. What it does mean is that you can take note of how regularly the blog is updated, the keywords that are used, and the efforts that are made by the blogger to make the blog a success. Model your blogging success after the success of other bloggers.

Blogging is a great way to build your business online. When you put the advice above to work for you, you can enjoy blogging made easy which will bring about greater success for your business and your blog. Try them today and see what a difference they make.