While it may seem that decades old content that is in the public domain would have no relevance today, especially when it comes to something as modern as Internet marketing, nothing could be further from the truth. You may have heard of the book, “Think and Grow Rich,” by Napoleon Hill. Not only is it one of the greatest books of all time, but it has made many an Internet marketer serious money as they have taken parts of this public domain work and repackaged it in a variety of ways.

History really does Repeat Itself

I’m sure you’ve heard the old maxim, “History repeats itself.” While that is another age-old truth, it stands to reason that we’re not so very different from people that were searching for answers to their problems 50, 75, even 100 years ago. While some of the language will certainly need to be updated, good works from yesteryear can be great sources of income today. Just one gem in a dusty old bookstore could keep you busy for months and bring in more income than you could make creating products from scratch.

Build upon Your Public Domain Content

While it is not difficult to take public domain content and make it your own, it is necessary. You’ll also obtain a wealth of information about how things used to be done, which you can use to your benefit as well. You may just need to update the way of doing some things. For example, if you have a home and garden site that you are using public domain content on, chances are great that you will find a good amount of content that can stand with few changes and a good amount of content that you will have to update because the way things were done at the time the work was published may be so outdated that no one would do it that way today. Also, be prepared to update the language even if the content is still viable. Lingo and jargon that was used 75 years ago would stick out like a sore thumb so you will need to update that for keywords as well as readability.

Vintage Sites and Public Domain Content

Vintage sites are popular anyway and can be a goldmine for using public domain content. There are thousands of websites dedicated to vintage items for sale and you could make great use of public domain content on one of those subjects. It really doesn’t matter whether your site is dedicated to the most modern convenience or the oldest antique around; there is public domain content available for you to make use of!

Do Your Research

Don’t get discouraged as you search for public domain content for your Internet marketing needs. It may take a while, at least in the beginning, for you to find exactly what it is you’re looking for. Remember, too, that not all public domain works are old; there are a significant number of public domain resources that contain relatively new works. The government, for example, produces scores of public domain works that you can use to boost your profits. There are also plenty of artists and writers who simply give their works over to the public domain so you have a wide variety of choices when it comes to the age of the public domain material you use.


Suppose you find a truly inspiring book in a used bookstore that you subsequently determine to be in the public domain and therefore, free for you to use as you please. As an Internet marketer, you want to make the content available online so you’ll need to somehow digitize the product. There are a variety of ways you can do this.

Scan the Entire Book into Your Computer

If you have a scanner and the time you may want to scan the entire book into your computer, especially if you will be working with either the entire book or large chunks of it. Since you can do anything you want with it, you could republish the entire book in a digital format and add either affiliate links or links back to your websites. If you don’t have a quality scanner or are pressed for time, you may want to outsource this all important task. It could cost you as much as two or three hundred dollars but it will be well worth it when you are able to sell the finished product.

Even if you only plan to create smaller projects from the book, like articles or blog posts, you’ll get frustrated working with a book in its physical state. Whereas there’s nothing better than curling up with a good book, trying to find the page the information you want is on after a few tries will get old, especially when you can do a simple word or phrase search when it is in its digital format. So if you find an old book that is in the public domain that you can create new products from, plan on scanning it or having it scanned. It will be well worth the cost and/or effort.

After Your Source is in Digital Format

Now, you can create like crazy! No more flipping back and forth through the pages to find exactly what you are looking for. Now you can easily locate, mark, and move text to suit your needs. You can easily create articles, blog posts, e-courses, ebooks, and more from your digitized book.

Make a Plan

It’s important that you devise a plan as to what you are going to do with your public domain goldmine. Remember, you won’t be earning any money during the time that you are creating your new product so it is important that you develop a plan and a timeline that will work with your budget. That’s because you could literally spend months creating different products from just one book, especially if you are doing all the work yourself so it is important to know exactly where you are going with this project.

If all you plan to do for instance is submit articles to article directories or make blog posts, you can do that in a relatively short amount of time. But if you plan to republish the entire book in a digital format, complete with links, you are undertaking quite a project! You’ll need to update the language, check the facts, and do keyword research as well. Since this could take quite a while, you may have to work on this as a special project, working around the time you spend earning money on other projects, depending on your budget. That is why it is so important that you make a plan to begin with before you get bogged down in your public domain book and look up and realize you haven’t earned any money for the past month! With careful planning, though, you can turn your public domain project into a real moneymaker!