It is difficult to find a wide range of information on online publishing. Part of the reason is that the term covers such a wide range of possibilities. Everything from print on demand books to ebooks and blog posts to article marketing fall beneath this catch all phrase. It makes it difficult to find a narrowly defined audience or give everyone who searches for this information what they are looking for. It's one of the few obscure terms that often falls between the cracks.
Hopefully, this will help you get a few of the basics that you can put into practice with your own online publishing efforts. The end goals are the same for most people no matter what type of online publishing strikes their fancy. Those goals are to make money.
1) Make integrity your priority. If you research your topics well and present factual information that helps your readers you will see a much greater return on the investment of your time. If you put up useless information or false information, it erodes the credibility of your site and can greatly damage your brand within the niche.
2) Leave a little question lingering. While you want to answer questions in your online publishing, you also want them to come back for more or dig a little deeper within your sites. The goal of article marketing and blog posts is to make those critical sales. You can do this better by sparking the curiosity of those who come across your publishing efforts.
3) Put your readers first. If you make entertaining and informing your readers a primary goal it will bring better results than if you write solely for the attention of the search engines. You must find a happy medium that doesn't leave your readers scratching their heads, yawning, or worse, clicking the x at the top of the screen.
4) Become an expert in your niche. This should go without saying but happens to be the exception rather than the rule. You need to become an expert on the products you are promoting if you want to convince readers that you are an authority on the topic. This can be done with a small degree of research and some hands on experience. It makes for a much more effective online publishing experience for you and your audience and will result in bigger sales over time.
5) Use social networking to announce your online publishing projects and to help solidify your brand within your niche of choice. Social networking can increase the results of your online publishing efforts exponentially. Make sure you put this powerful tool to work for you. The cost is a few minutes of your time consistently making contacts and touching base with the people in your circle of friends and connections.
These basics of online publishing will carry you far no matter which type of online publishing projects you choose to pursue. How can you put these great tips to work for you?
It is important when you begin making efforts with online publishing that you take every possible step to ensure that you are getting the maximum result for your efforts. There are things you can do that will stretch the good of your efforts and make them pay off much better for your when all is said and done. Consider the steps below every time you begin to write out a list of articles and your work will move much more quickly and efficiently.
1) Create a list. Having lists gives you a sense of accomplishment when you are able to mark things off and lets you know how much work is left for the day. It's a great motivator when you are ahead and a kick in the rear when you start falling behind. Regardless, it can help you stay organized for the day ahead.
2) Do your research and create detailed outlines for each original article at one time. This allows you to disconnect from the Internet and focus on writing when the time comes instead of encountering all the distractions that being online can provide.
3) Write the main article and the rewrites of that article (when writing for article marketing) at the same time. This way the details are fresh in your memory and you will find that the subsequent articles flow much more smoothly than if you wait a few hours or days in between writing one and then the others. Also you can go ahead and submit them to the various search engines so that they can begin getting page views or working towards publication while you are still in the process of writing the other articles.
4) Make sure each original article gives the reader something new. You are already rewriting articles to submit across multiple platforms. Don't make the mistake off offering the exact same information in all of your articles. You can borrow some information from other articles to make points or even back up points but offer something new and different in every original article so that your readers have a reason to come back for more.
5) Don't make the mistake of going for quantity over quality. Quantity may look good on paper but quality brings in the business. That is what your goal is in the end. Make sure that you provide quality content in all of your online publishing efforts for the best results. Otherwise no one really has an incentive to choose your service or products over the many other marketers they will come across online. If you offer exceptional quality, sound advice, and solid information you will make the sales as long as you are consistent in your keyword research and marketing efforts.
Online publishing is a challenge for many great marketers. The rewards though are well worth the effort and will look nice on your bottom line. What steps have you taken to broaden your online publishing exposure today?
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