Studies have shown that young people are becoming more and more enterprising. The kinds of businesses that they get into are also becoming more and more mainstream but with a touch of innovation. This is very interesting to note and also very positive in the sense that we know the youth of today, despite the hard times, are looking into themselves and are becoming pro-active in terms of carving out something for themselves.


One of the businesses that seem to be a favorite of the young people is magazine publishing. Not only that, those who actually ventured into the business are also getting good results out of their efforts.

It is not surprising that magazine publishing will be noticed and considered by the tweens, the college kids and the young adults because they are surrounded by different titles that claim to address their needs. These segments of society actually save up or set aside money for their favorite magazines. It is not enough that they borrow from their friends. They want to have their own copies.

Some even go as far as to collect that means they cannot afford to miss any issue so chances are those who can afford actually subscribe. This is a very strong insight to anchor on because here one can see the ability of the young to find a way to get what they want.

As mentioned earlier, these magazines seek to reach out to these segments. If one person from that segment then decides to open up her now because she feels like she is able to understand her peers more then her assumption can be very valid. Who knows better what teenagers are going through than teenagers themselves right?

You can gather the most competitive editorial stuff but you are not guaranteed a content that will appeal to teenagers but when teenagers pool together their experiences then chances are most likely whatever they get out of it is a universal truth for the rest of them. This is one key reason why the young people are a success in magazine publishing.

It is also an issue these days about how the magazine industry is sending the wrong messages to young people like how they glorify really thin models or generally how they say that one has to look beautiful all the time. Worst they have their own definition of beautiful and cascade it like everyone else has to look the same in order to be considered in the same league. More and more young people are rebelling on these notions. They ask why can’t the media be more appreciative of individual differences and be less judgmental. These concerns fuel them to come up with their own opinions and rightly so.

Magazine publishing is no easy industry but with the right insight, you can go a long way. You just have to find the right people and the right goal to guide you along and again this can only be possible if you started off with the right insight in mind. It is wise then to invest a lot on research and to go give time to test this research so that you will be able to start at the right foot.

It would sure be an easier road when you have that accomplished.

 

One very important component of magazine publishing is circulation. It is probably just as important as your magazine itself. After giving so much of your time and energy coming up with concepts and finally choosing the one that you think will do your wonders then you of course proceed to promoting your magazine. You think you have the dream team of a marketing and publicity committee.

Their plans and grandiose and the initial implementation seem to point in the direction of a popularity explosion. Soon your magazine will be known everywhere but wait, are your magazines out on the stands already? Will your target consumers be able to buy it anytime and anywhere they can think of purchasing it? These are questions that can be addressed by your circulation department, a team which should be just as brilliant as your other teams.

When you launch a magazine, it is very important that you have very good circulation managers who are great at determining the best circulation points and as well as great in teaming up with circulation partners. Let us start off with circulation points. Your research and other important details behind the forming of the magazine will be very important to the circulation team.

Your target market’s hobbies and interests in short their psychographics and demographics will play a major role in ticking off which places should be considered as circulation points. Identifying these areas is crucial as an initial step. The next steps will be determinant of the decisions made from there.

Moving on to the circulation partners, this step entails sending out letter and meeting up with major distribution areas or establishments. This will include the country’s biggest bookstores or 24 hour chains. These two establishments are probably two of the most important deals you can ink. Now if you have identified certain key cities or hang outs where you are sure most of your target readers or subscribers reside or go to often then work on penetrating those as well. If you believe in your magazine and what it brings then your job of convincing these people will be easier. And when you have finally convinced them then you also have to make sure that you deliver copies on time.

Why is prompt delivery essential? In magazine publishing, it is in your best interests if you are on the stands first because there is a higher chance that people will buy whatever new issue is out already and available. Should there be any instance wherein you have the same celebrity on the cover of your magazine as your rival or you carry the same top stories, it is a greater advantage if you are seen first.

Being seen first means you completed everything first so it kind of brings about the notion that you had the scoop first. On the other hand if your magazines arrive late then there is a chance, no matter how fabulous your content is, that your consumers are no longer interested in shelling out money if they already have their stash and on something that came out late.

They say there is no business like show business but show business is not all there is because judging from everything that is written here there is also nothing else like the world of magazine publishing.