Bookstores and newsstands flaunt a vast array of magazines targeted towards an equally vast readership these days. Whether you are interested with celebrities, lifestyle, news or even scientific breakthroughs, a magazine publishing is surely available for you.

Regardless of the diversity of articles and features presented, magazines are generally categorized as general interest, sensational, news, trade or professional, and scholarly or academic magazines. Know which kind of magazine to pick up in the bookstores or newsstands that is right for you by getting to know more about each category.

General interest magazines – They are often tailored to suit much of what most of the consumers would like to see in their magazine. Magazines of this kind may focus on a singular subject throughout the entire publication, or may even cover many different ones in a single issue. The goal of general interest magazines it to try to get most of the readership slice by providing what really matters to them. They maintain their issues at a level that is easy to read. There are usually many photos and graphics in the pages. The main idea of a magazine that falls under the general interest kind is to entertain, endorse and sell products and promote readership viewpoints.

Sensational magazines – Often published thinner than most other magazines, but larger in size and almost looking like a newspaper, magazines of the sensational kind intend to create a stir or controversy. There are usually more printed pictures in here than written texts. They use loud headlines in huge font settings, often tackling features on controversial celebrities and other stories that are mostly shocking.

News magazines – Articles that they brandish are usually written by journalists, editors and other subject experts, depending on the news and information that matters to the readers as of the moment. News magazines provide a more detailed account of stories, in contrast to the ones featured in newspapers. They provide their readership with a single source of reports, current events and other burning facts that really matter. News magazines are often published on a weekly or monthly basis.

Trade or professional magazines – Some of these magazines are not available to the general consumer. Trade or professional magazines are often directed towards managers, businessmen and others who are affiliated with trade and industry. Subscription is one way a magazine of this kind is distributed. This, partly, is to make sure that any form of advertising in the pages reaches the target readers. They are published weekly or monthly to make sure that the readership is kept updated with the changes in trade and industry.

Scholarly or academic magazines – They provide their readership with information in scientific and technical detail, often written by professors, scholars, specialists or researchers expert in different areas of knowledge. The aim of scholarly or academic magazines is to teach and provide information in various fields of study. Articles are written using technical or specialized vocabulary, accompanied by charts, graphs or tables. Information is disseminated in a serious approach, often in a manner resembling textbooks. It is published less frequently than any other magazine publication.

Any magazine publishing that you pick up will surely fit into any of the above categories. It helps to know into which category the magazine you like to read fits. It will help you easily locate the ones that cater to your interests in a large selection of magazines available.

 

With all the new magazine titles that are being published, you’d think that magazine publishing is so easy to do. But in truth, it is not. Magazine publishing is actually hard to set up especially if you are new to the industry. This is why it is important that you have even a small experience with magazines or even publishing before you try to get into the business. That way, you will be able to understand where your employees are coming from and how you can make the business work with the minimum expenses.

Here are some things that you need to know when you get into magazine publishing.

1. It’s expensive.

It’s not a joke to finance a magazine. Besides the writers that you have to hire, you also have to pay for the paper and printing. Just imagine, you have to publish thousands of copies. Each costs tens of dollars. Remember that unlike newspapers, the paper used in magazines is glossy and thick. This means that the paper used in magazines are more expensive. You should also be able to provide for the office equipment and the office space. So unless you have billions of dollars to burn from the bank, think twice before you invest in magazines.

2. It’s difficult to source out.

Sourcing out the materials for the magazine, from the paper to the printer can be hard especially if you are on a tight budget. Getting good writers that you don’t have to edit is already hard enough; but you also need to hire marketing personnel who will also help sell the pages.

That is why it is good that you are already part of the industry or have been working in the industry before you get into magazine publishing. That way, you will already have contacts who can give you a much lower price. It is also better if you already know writers that are really good and just in case you cannot afford to pay for an editor, it will be good that you already have an idea on how to do it. Besides, being in the industry will allow you to have better taste when it comes to content and layout.

3. Competition is tough

A magazine cannot thrive in circulation alone. To survive, your magazine should also rake in advertisements. This is when the job becomes hard. You see with all the magazines that have been cropping up in the metro, it will be hard for you to get advertisers that have already been advertising in other publications for your first issue. You first have to convince the advertisers that your magazine is interesting before you will be able to get their attention. This is oftentimes the case of the egg and the chicken. You need to have a good circulation to get advertisers but you need advertisers in order to increase your circulation!

4. Socializing is part of it.

Believe it or not, the success of a magazine is not only dependent on the content and the people who write for you; it is also dependent on the buzz that you create for your magazines. This can be done through socializing with people that are part of your target market. This is part of the marketing campaign for magazine publishing. To promote the mag, some companies even hold events.