Everybody wants to be their own boss. For that to happen, you need to do some research and enough capital. The same rules apply for anyone who wants to start their own magazine Publishing.

The success of your magazine publication will depend greatly on the content. If you are doing something similar to what Cosmopolitan or Vogue is doing, chances are you won’t even make a dent in the market because you don’t have anything new to offer.

In order to sell your magazine off the stands, you must feature something different. For instance instead of focusing on clothes, you can create a magazine that caters to parenting or cooking. This all boils down to doing some market research.

If you can’t do it, hire a market research firm to do it. Should their study prove that there is potential in going a certain direction, it is time for you now to develop a plan that will make the magazine profitable.

The biggest question that a lot of people have a problem with is that what if you don’t have enough money to start it up? The best thing to do will be to invite investors by showing them your business plan which includes the start up capital needed and when can they expect to get a return of their investment.

The other option will be to start a magazine publication through the web. Unlike those that hit the stands, you don’t have to invest a lot of money since the cost of making a website and looking for a webhost will not cost you a fortune.

To know other things you may need to make this work, you can visit the website of the small business association which may provide you with a lot of useful input.

A few important things you have to work on will be the name of the magazine. The shorter the name the better so people will be able to remember it and the only way that can happen is if it is able to grab the people’s attention.

Magazines come out monthly or quarterly. To ensure the quality of your content, make sure you hire the right people to work as editors, writers and photographers. If you can’t afford yet to hire these people on a full time basis, make sure you can buy the rights from them and then be able to edit the materials yourself and pay them accordingly.

Don’t forget to promote your online magazine. You can do this by paying for pop up ads that will appear in various websites especially the search engines.

If your online magazine publication has captured a lot of hits and you are able to earn a sufficient amount of money from advertising, perhaps this is the time that you shift your attention towards coming up with your very first magazine to hit the news stands.

Starting a magazine Publishing is not easy in the beginning since you are entering an industry that has already been around for a very long time. Again, if someone else has already made a magazine that is similar to what you plan, try to see what they lack and then use it to your advantage. This hasn’t stopped others from launching their own which just goes to show there is room for everyone in this business.

 

Magazine publishing is one of the popular means of distributing literature and various forms information for public viewing. Everyone has a stack of old magazine issues lying somewhere in the house.

Since the very first periodical that bore the word “magazine” on the cover came out in London in 1731, magazines have gone through a complex evolution throughout the years – from their printing process to the range of topics that they cover.

Magazine publication schedules vary depending on the type of information or issues they cover. For instance, a publication that focuses on news and current events come out weekly or biweekly. Others that focus on specific concerns may come out monthly, bimonthly or even quarterly.

Different kinds of magazines cater to different readers. What makes a successful magazine publishing is how its publication catches the targeted readership. Fresh ideas, layouts and the writing contents are some of the important factors that can make a magazine appealing.

No matter what your interest is, there sure is a magazine that specifically highlights your needs. Lifestyle, travel, automotive, music, celebrities, current events, sports, health – the categories of publications these days are practically boundless. However, they usually fall under the following classifications.

General interest magazines

- Tailored to embrace topics which a common man would actually like to read.
- Often easy to read, and deal with light and interesting subject matters.
- May focus on a particular theme throughout, or cover many different ones.
- Usually a lot of pictures and images to accompany the articles.
- Include among its goals: entertainment, product endorsement and promote readership viewpoints.

Scholarly or academic magazines
- Present information focusing on the educational, investigative and scientific.
- Articles are written by professors, scholars, and specialists or researchers in different fields of learning.
- They are often issued less frequently than any other kinds of publications.
- There is little or no advertising present at all.
- Format used in disseminating information is in a serious fashion, bordering on the textbook form.

Trade or professional magazines
- Published for a specific readership such as company managers, businessmen and others in the field of trade and industry.
- Usually not available to the general reader; distribution for some publications is strictly through subscription.
- Most articles are written by specialists or consultants.
- Mostly issued weekly or monthly to enable the readership to catch up with the fast changes in their field.

News magazines
- Commonly distributed on a weekly basis to keep the readers abreast with news and current events.
- Provide the readership with a singular source of news and other topics that are in demand for the time being.
- Articles they carry are written by editors, journalists and other subject experts.

Give more in-depth and detailed information regarding the context surrounding the significant events in the society, as contrasted to a newspaper.

Sensational magazines

- Inclined to creating a stir or controversy.
- Designed for attracting the attention of readership; brandishing flashy and intriguing headlines.
- Often carrying stories about celebrities and other articles that stir the curiosity of the readers.
- There are usually more pictures in them than written stories.

Magazine publishing still remains as one of the most effective means of distributing information. With varied readership, it comes as no surprise that almost every possible human interest is covered.